Marketing Plan - Laura Bebber

In order to attract our target audience I had to think carefully about specific advertisements. Advertising is one of the most important aspects of distributing a film and so I came up with a series of locations in which we could possibly place posters, trailers or induce various other methods.



Television adverts appearing on channels such as ITV, BBC, E4 and Film 4. I feel this would be effective as many teenagers spend considerable amounts of time watching television on a daily basis.




Advertising on social networking sites such as Facebook would ensure success as they are extemely popular within the teenage category.



As the vast majority of teenagers can not drive, they may use a lot of public transport. Importing posters at bus stops and in train stations could be effective as they would be noticed by a large amount of individuals. (College students especially who use buses frequently)



Cinemas are considered very popular for the teenage generation. Advertising our film on the 'big screen' would attract the attention of our desired target audience as they would probably be viewing a film of a similar genre.