Thursday, 26 January 2012

Audience research - Alex Smith (Images) Laura Bebber & Sabrina Bell (Research)

Our stereotypical audience profile

Age: 16-25
Gender: Female
Social status: Comes from a working class back round, aims to achieve highly through education and better own situation.
Ethnic back round: Mainly white, british, but may appeal to other ethnic groups.
Education: A full time student at college/university.
Subjects likely to be taking: Psychology, media, sociology, art. A mixture of academic and creative subjects.
Occupation: Part time work in a retail store.
General interests: Being with friends, concerts, being with the boyfriend, engaging in many media products such as face book and twitter, reading books centred around romance/thrillers. Likes to be different and not follow a crowd.
Musical taste: Non mainstream, quirky style of rock/acoustic based music.
Movies likely to have seen: This is England, Fish Tank, Submarine, Angus Thongs and Perfect Snogging, Harry Potter franchise.
Relationship status: In a steady relationship, likely to take her boyfriend/partner along with her to see the movie.
Reasons for consumption: To explore certain ideas that they haven't experienced before, and to form on screen relationships with characters. They consume media in a light hearted way, for entertainment purposes and to be sociable, and up to date with media.

By using a variety of elements from many diverse images of a character whom we assume to be the audience for our film , we have created the perfect demographic.




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